Held · Bookmarked
0 · 0
portfolios · users
Avg position size
—
of holders' portfolios
13F filers
1
institution
Market cap
$42.5M
109M shares
52-week range
$0.36 – $1.26
2% from low
Sector
HOUSEHOLD FURNITURE
Exchange
NASDAQ
CS
Borrow rate
0.41%
Easy to borrow
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| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $285.8M | $428.4M | $648.5M | $726.2M | $573.2M | $510.5M | $487.9M | $468.7M |
| Cost of revenue | $173.2M | $239.4M | $343.4M | $431.3M | $365.1M | $338.7M | $306.7M | $280.2M |
| Gross profit | $112.6M | $189.0M | $305.1M | $295.0M | $208.1M | $171.8M | $181.1M | $188.6M |
| Gross margin | 39.4% | 44.1% | 47.0% | 40.6% | 36.3% | 33.7% | 37.1% | 40.2% |
| R&D | $2.1M | $3.9M | $6.0M | $6.9M | $8.8M | $11.9M | $13.0M | $9.6M |
| Operating income | −$16.9M | $16.2M | $71.2M | −$23.4M | −$42.8M | −$113.7M | −$92.2M | −$31.6M |
| EBITDA | −$13.7M | −$21.0M | −$261.0M | $18.9M | $141.5M | −$94.1M | −$45.2M | $1.5M |
| Net income | −$4.3M | −$22.6M | −$236.9M | $4.0M | −$92.5M | −$120.8M | −$97.9M | −$51.4M |
| Net margin | -1.5% | -5.3% | -36.5% | 0.6% | -16.1% | -23.7% | -20.1% | -11.0% |
| EPS (diluted) | -0.51 | -1.24 | -6.04 | -0.30 | -1.13 | -1.17 | -0.91 | -0.48 |
Annual figures · source: Financial Modeling Prep
| Year | Est. revenue | Est. EPS | EPS range | # Analysts |
|---|---|---|---|---|
| 2026 | $470M | $-0.27 | $-0.31–$-0.19 | 2 |
| 2027 | $499M | $-0.20 | $-0.28–$-0.14 | 2 |
| 2028 | $553M | $-0.10 | $-0.10–$-0.10 | 1 |
| 2029 | $634M | $0.01 | $0.01–$0.01 | 1 |
Forward consensus · source: Financial Modeling Prep
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
www.purple.comNo one on the platform currently holds PRPL.
| Institution | Shares | Reported |
|---|---|---|
| Renaissance Technologiesas of 2026-03-31 | 677,654 | $448.1K |
No one on the platform has traded PRPL yet.
| $2M |
| — |
| LAZRLuminar Technologies, Inc. | $0.19 | +206.34% | $14M | — |
| LCUTLifetime Brands, Inc. | $8.98 | +17.93% | $205M | — |
Source: Financial Modeling Prep · peers by sector/industry
Trading at 0.1× sales vs its 0.6× historical median P/S.
Fair value ≈ $2.41 · price $0.38 today
Fair-value line = the stock's median historical P/S × sales per share. Price below the orange line = cheap vs its own history; above = expensive. Not investment advice.
Click to see transaction details on SEC.gov. Form 4s cover trades by officers, directors, and 10%+ owners, due within 2 business days of the trade.
$PRPL Purple now being available through Amazon/Prime delivery is potentially a major distribution moment, not just a small sales channel update. Amazon lists Purple products as sold by Purple Innovation and fulfilled through Amazon, with availability extending beyond the U.S. through Amazon’s international marketplaces, giving customers outside America access in supported regions, even to China. What’s particularly interesting is that Rob DeMartini built his reputation by transforming New Balance into a much more global business. During his CEO tenure, New Balance sales grew from about $1.5B in 2007 to $4.2B in 2018, while international sales increased from 30% to 65% of total revenue. This feels like another step in the same broader strategy of expanding Purple from a predominantly U.S. brand into a globally distributed consumer-products business.
View on StockTwits ↗$PRPL https://www.instagram.com/reel/DVq1qMngdQ3/?igsh=ZXNnNzQzemZ6MXNp
View on StockTwits ↗$CSPR $PRPL $SNBR I should have gone short when I wrote this.
View on StockTwits ↗$PRPL Would they be persuing a reverse stock split if there was any sort of take out on their minds?
View on StockTwits ↗$PRPL Looking at the vote results after stripping out CCM’s assumed 46.9M votes, the non-CCM shareholder picture is actually quite clear. Most directors still appear to have strong support, around 91% on a non-CCM basis. However, Adam Gray stands out materially: his non-CCM support drops to roughly 69%, meaning about 31% of non-CCM votes were against him. Executive compensation also looks weak, with only around 70% non-CCM support. So the message from independent/non-CCM holders seems to be: broad acceptance of the board overall, but meaningful resistance toward CCM-linked influence and executive pay. https://investors.purple.com/financials/sec-filings/sec-filings-details/default.aspx?FilingId=19527969
View on StockTwits ↗$PRPL indicated its COO Eric Haynor will resign effective June 5, 2026.
View on StockTwits ↗$PRPL People forget that CCM previously tried to buy Purple at $4.35/share, which implied roughly a $400M market cap/equity value at the time. Purple’s own board rejected that offer and effectively said it was too cheap and not in the best interests of shareholders. In my view, the business structure is stronger now: cost base has been reset, wholesale distribution is expanding, premium products are gaining traction, and management is still guiding to positive FY26 adjusted EBITDA. If Purple simply rides through the next 6 months and the market starts pricing in profitability again, I think we could see a sharp re-rating toward a $1B market cap. On today’s basic share count, that would imply roughly $9+ per share before considering dilution.
View on StockTwits ↗$PRPL If these fuckers had any sense they'd make a Wal-Mart version of the amazing Purple pillow and sell them by the warehouse. 🙄😌
View on StockTwits ↗$PRPL will .30s hold before Jun 11 hearing ? Any negative news (like RS announcement or negative strategic review update) will crater this further to .20s. Management needs to release positive news to get the SP back up.
View on StockTwits ↗$PRPL BH thinks the bottom is in on housing. That would mean the same for home furnishings too!
View on StockTwits ↗$PRPL I expect 180 day extension & no RS… My low-case 2026 EBITDA model assumes Q2 is roughly $0, as I don’t expect much improvement yet due to accounting adjustments and no meaningful marketing push. With Q1 Adjusted EBITDA at about -$4.8M and management’s low-end FY guidance at $20M, Purple would still need around $24.8M from Q3 and Q4 combined. If performance improves each quarter as management suggested, my low-case estimate is about $8M in Q3 and $16.8M in Q4, reaching roughly $20M for the year. So Q2 does not need to be strong, but Q3 and Q4 must show a clear profitability ramp. If Q4 EBITDA reaches $16M and the market values Purple at 15x annualized EBITDA with no reverse split, the implied valuation is about $960M. Using roughly 108.8M basic shares, that equals about $8.82 per share. Including warrant dilution, it is closer to $6.42, or about $6.36 including warrants plus options/RSUs. So my estimated fair-value range after strong Q4 results is roughly $6.35–$8.80 per share
View on StockTwits ↗Recent $TICKER stream from stocktwits.com — refreshed every 5 minutes. Sentiment tags are self-reported by posters. Not investment advice.