Mercedes-Benz CEO Ola Källenius warned that the intense price war in China’s auto market is likely to persist for years as domestic manufacturers aggressively target the premium segment. He said Chinese brands are investing heavily to compete directly with luxury models such as the Mercedes S-Class and G-Wagon, calling the heightened competition a “new reality” for the industry.
Chinese automakers led by BYD have gained significant market share in electric vehicles through rapid product launches and aggressive pricing, putting pressure on foreign brands including Mercedes, Porsche, BMW, and Audi. The challenges have been compounded by a slowdown in China’s luxury market, driven by the country’s ongoing property-sector weakness.
Despite the difficult environment, Källenius said Mercedes continues to dominate the ultra-luxury segment, including its high-performance AMG lineup. The company recently unveiled the new GLA compact SUV, available with multiple powertrain options.
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Mercedes-Benz CEO Ola Kaellenius said the company will take any necessary measures to protect its U.S. business amid growing political scrutiny over its Chinese shareholders. The comments come after the U.S. Senate Commerce Committee approved legislation that could tighten restrictions on companies with significant Chinese ownership, potentially affecting Mercedes because its two largest shareholders, BAIC and Geely founder Li Shufu, together hold nearly 20% of the company.
Kaellenius said Mercedes is closely monitoring developments and remains engaged with U.S. policymakers. He emphasized that the automaker is prepared to adjust its structure or operations if required to maintain access to the U.S. market.
The U.S. has become increasingly important for Mercedes as sales in China weaken amid intense competition from domestic EV manufacturers. First-half U.S. sales rose 15%, helping offset softness in China.
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Mercedes Faces Potential US Sales Ban Due to 20% Chinese Ownership $MBGYY
https://eletric-vehicles.com/mercedes/mercedes-faces-potential-us-sales-ban-due-to-20-chinese-ownership/
Mercedes Halts CLA L Production in China as Demand Slumps: Report $MBGYY
https://eletric-vehicles.com/mercedes/mercedes-halts-cla-l-production-in-china-as-demand-slumps-report/
Renault, Nissan, Ford, Mercedes-Benz, and Stellantis (formerly Peugeot-Citroën) secured a major legal victory in the U.K. on Friday after the High Court rejected most of the key allegations in the British phase of the Dieselgate emissions litigation.
The court ruled that, in most cases, the emissions-control strategies used in the vehicles examined did not constitute illegal defeat devices, significantly narrowing the scope of claims against the automakers. While all five companies have consistently denied wrongdoing, a separate trial scheduled for October will determine whether any compensation should be awarded to the 1.6 million claimants seeking damages in the U.K.
The ruling is expected to substantially reduce the potential financial exposure for the manufacturers, which had faced claims that could have reached billions of pounds.
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Reality check: $TSLA won’t necessarily be the first to roll out fully autonomous vehicles. It lacks the required ISO certifications for certain deployments.
The first legally approved autonomous vehicles could instead come from $MBGYY and $VWAGY in collaboration with BlackBerry Limited.
