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HOG
$24.23-$0.96 (-3.81%)prev close
Held · Bookmarked
0 · 0
portfolios · users
Avg position size
—
of holders' portfolios
13F filers
2
institutions
Market cap
$2.7B
105M shares
52-week range
$17.09 – $31.25
50% from low
Sector
MOTORCYCLES, BICYCLES & PARTS
Exchange
NYSE
CS
Borrow rate
0.41%
Easy to borrow
Price (6 mo)
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Change$-22.76
Valuation
Financials
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Click rows below (any statement) to add/remove series. Selection stays as you switch tabs.
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $5.72B | $5.36B | $4.05B | $5.34B | $5.76B | $5.84B | $5.19B | $4.47B |
| Cost of revenue | $3.54B | $3.44B | $2.68B | $3.44B | $3.62B | $3.65B | $3.38B | $3.12B |
| Gross profit | $2.17B | $1.92B | $1.37B | $1.90B | $2.13B | $2.18B | $1.81B | $1.35B |
| Gross margin | 38.0% | 35.8% | 33.8% | 35.6% | 37.1% | 37.4% | 34.9% | 30.2% |
| R&D | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Operating income | $713.5M | $555.6M | $9.7M | $823.4M | $909.3M | $779.1M | $416.6M | $386.6M |
| EBITDA | $982.4M | $821.0M | $201.1M | $1.02B | $1.11B | $1.06B | $708.6M | $664.5M |
| Net income | $531.5M | $423.6M | $1.3M | $650.0M | $741.4M | $706.6M | $455.4M | $338.7M |
| Net margin | 9.3% | 7.9% | 0.0% | 12.2% | 12.9% | 12.1% | 8.8% | 7.6% |
| EPS (diluted) | 3.19 | 2.68 | 0.01 | 4.19 | 4.96 | 4.87 | 3.44 | 2.78 |
Annual figures · source: Financial Modeling Prep
Analyst estimates (consensus)
| Year | Est. revenue | Est. EPS | EPS range | # Analysts |
|---|---|---|---|---|
| 2026 | $3.8B | $0.41 | $0.25–$0.63 | 12 |
| 2027 | $4.0B | $1.90 | $1.23–$2.58 | 12 |
| 2028 | $4.2B | $2.75 | $1.77–$3.36 | 5 |
Forward consensus · source: Financial Modeling Prep
DCF fair valuemodel estimate
Intrinsic value
$57.89
Price
$24.23
Implied upside
+139%
Peer comparison
Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
www.harley-davidson.com- Employees
- 7,200
- IPO / List date
- Jul 8, 1986
- HQ
- MILWAUKEE, WI
Held by traders on TradeandTell
No one on the platform currently holds HOG.
Super investors & insiders
Institutions holding (13F)
| Institution | Shares | Reported |
|---|---|---|
| Renaissance Technologiesas of 2025-12-31 | 541,544 | $11.1M |
| Bridgewater Associatesas of 2026-03-31 | 86,800 | $1.8M |
Insider activity (SEC Form 4)
Dividend history
TTM yield · 3.03% ($0.73/share)
| Ex-date | Per share | Pay date |
|---|---|---|
| 2026-06-08 | $0.1875 | 2026-06-25 |
| 2026-03-02 | $0.1875 | 2026-03-17 |
| 2025-12-09 | $0.1800 | 2025-12-22 |
| 2025-09-10 | $0.1800 | 2025-09-24 |
| 2025-06-02 | $0.1800 | 2025-06-18 |
| 2025-02-28 | $0.1800 | 2025-03-14 |
| 2024-12-10 | $0.1725 | 2024-12-23 |
| 2024-09-16 | $0.1725 | 2024-09-27 |
| 2024-06-05 | $0.1725 | 2024-06-21 |
| 2024-03-01 | $0.1725 | 2024-03-20 |
Recent trades on TradeandTell
No one on the platform has traded HOG yet.
