EAT.AX

Founded in 1994 and headquartered in Broadbeach, Australia, Entertainment Rewards Ltd operates an extensive platform for entertainment, lifestyle benefits, and rewards across Australia and New Zealand. Renamed from IncentiaPay Limited in December 2024, the company's core offerings include its proprietary entertainment membership app and a corporate frequent values product. Through these, it grants access to diverse offers from a network of business partners spanning dining, travel, activities, and retail sectors. Entertainment Rewards Ltd also specializes in crafting loyalty programs for organizations and brands, focusing on dining, takeaway, and travel to foster customer retention, reduce churn, and attract new patrons. Additionally, it delivers targeted marketing solutions for a variety of merchants, including contemporary and casual dining venues, retail outlets, and travel and leisure providers.