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Sector
Furnishings, Fixtures & Appliances
Haier Smart Home Co., Ltd., a significant global player in the smart home industry, was founded in Qingdao, China, in 1984. The company, which underwent a name change from Qingdao Haier Co., Ltd. in June 2019, is deeply involved in the innovation, manufacturing, and distribution of intelligent household appliances. Its operational footprint is truly international, reaching consumers across Asia, Europe, the United States, Australia, Africa, and beyond. The organization's activities are systematically structured into three main divisions: the China Smart Home Business, the Overseas Home Appliance and Smart Home Business, and a segment designated as Other Business. Haier provides an extensive selection of products, ranging from large-scale appliances like refrigerators, freezers, washing machines, air conditioners, water heaters, dishwashers, and gas stoves, to smaller kitchen gadgets, advanced water purification systems, and complete smart home ecosystem solutions. Beyond its primary focus on appliances, Haier Smart Home engages in a diverse set of supplementary ventures. These include offering specialized consulting in areas such as environmental protection, artificial intelligence, and IoT technology; undertaking software development; providing technical and advertising design services; and participating in asset management and equity investments. The company also contributes significantly to its supply chain by developing and producing critical components like precision plastics, sheet metal, molds, and electronic parts for its appliances, alongside offering hazardous waste management services.
smart-home.haier.comNo one on the platform currently holds 690D.DE.
No tracked institution reports a position in 690D.DE as of their last filing.
No one on the platform has traded 690D.DE yet.
Consensus-seeded revenue, margins, and exit multiples. This is a scenario tool, not investment advice.
| Metric | Historical average | My assumptions | ||||
|---|---|---|---|---|---|---|
| 1 year | 5 years | 10 years | Low | Mid | High | |
| ROIC % | 12.7% | 20.0% | 20.8% | — | — | — |
| Rev. Growth % | 6.8% | 7.8% | ||||
| Profit Margin % | 6.5% | 6.2% | 5.4% | |||
| Free Cash Flow Margin % | 5.9% | 5.9% | 5.7% | |||
| Exit P/E | — | — | — | |||
| Exit P/FCF | — | — | — | |||
| Desired Annual Return % | — | — | — | |||
At today's price, your expected annual return is — on the P/E track.
At today's price, your expected annual return is — on the P/E track.
At today's price, your expected annual return is — on the P/E track.
No recent Form 4 filings on EDGAR — either no insider transactions reported recently or this isn't a SEC-registered issuer.
| Year | Est. revenue | Growth | Est. EPS | EPS range | Fwd P/E | # Analysts |
|---|---|---|---|---|---|---|
| 2026 | $303.8B | -2.6% | $2.04 | $1.95–$2.19 | — | 9 |
| 2027 | $317.6B | +4.5% | $2.22 | $2.12–$2.39 | — | 9 |
| 2028 | $331.9B | +4.5% | $2.43 | $2.32–$2.61 | — | 10 |
| 2029 | $376.2B | +13.4% | $3.25 | $3.11–$3.50 | — | 9 |
Forward consensus · growth is YoY vs the prior fiscal-year estimate · Fwd P/E at the current price · source: Financial Modeling Prep
Beat consensus in 5 of the last 7 reported quarters
| Reported | Est. EPS | Actual | Surprise |
|---|---|---|---|
| 2026-08-27 | $0.07 | $0.08 | +3.4% |
| 2026-04-27 | $0.06 | $0.06 | -3.1% |
| 2026-03-26 | $0.05 | $0.03 | -42.8% |
| 2025-10-30 | $0.07 | $0.07 | +1.4% |
| 2025-08-25 | $0.08 | $0.08 | +6.5% |
| 2025-04-29 | $0.07 | $0.07 | +4.7% |
| 2024-10-29 | $0.06 | $0.07 | +2.5% |
| $24.8B |
| — |
| E3X1.DEExpedia Group Inc. R | $249.20 | +0.93% | $29.9B | — |
| EBA.DEeBay Inc. | $93.54 | -1.20% | $41.5B | — |
Source: Financial Modeling Prep · peers by sector/industry