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Shanghai Yimin Commercial Group Co., Ltd., headquartered in Shanghai, China, is a diversified commercial enterprise primarily known for its department store operations across the country. Its extensive retail portfolio encompasses a wide array of consumer goods, including underwear, fine gold and silver jewelry, photographic equipment, bedding, apparel, footwear, headwear, toys, and general daily necessities. Beyond traditional retail, the company offers a broad spectrum of services. These include property leasing, hospitality (hotels and catering), and tourism. It also provides financial and advisory services, such as investment management, technical consulting, and business management consulting. A specialized segment of its business is pawnbroking, which covers pledged pawn, real estate mortgage pawn, appraisal, evaluation, and related consulting. Furthermore, the group is involved in real estate development and management, and maintains a significant presence in the watch market through retail, wholesale, repair, service, and acquisition of watches and accessories. Key brands under its umbrella include Gujin Underwear, Tianbao Longfeng, Xingguang Photography, and Shanghai Bedding Company, among others. The company, initially incorporated as Shanghai Yimin Commercial Co., Ltd., adopted its current name in November 2010.