2422.HK

Rego Interactive Co., Ltd, founded in 2009 and based in Hangzhou, China, delivers a broad spectrum of marketing and technology services throughout the People's Republic of China. Its operations are divided into two core segments: Marketing and Promotion Services, and Information Technology (IT) Solutions Services. The Marketing and Promotion Services division assists corporate clients in expanding their user base and fostering engagement through various offerings. These include traditional promotional campaigns, targeted advertisement placement, and strategic ad distribution. This segment also specializes in procuring and distributing virtual commodities—such as telecommunication top-up vouchers, digital coupons, and gift cards—to support client objectives in user acquisition, engagement, and retention. Conversely, the IT Solutions Services arm focuses on developing and maintaining software, encompassing mobile games and other applications, alongside providing specialized solutions for lottery-related software systems and hardware. The company further engages in offline retail, operating shops for the sale of lottery tickets. Rego Interactive serves a diverse clientele, including enterprise advertisers, advertising agencies, media publishers, virtual goods intermediaries, mobile game developers, as well as welfare lottery centers and sales points.