2122.HK

Kidsland International Holdings Limited functions as an investment holding enterprise, primarily engaged in the distribution and retail of toys and complementary lifestyle products across Mainland China, Hong Kong, and Macau. Its extensive product portfolio features numerous well-known brands, including Lego, BANDAI, FAO Schwarz, Silverlit, Spin Master, Schleich, and TOMY, among many others. As of December 31, 2021, the company boasted a significant sales footprint, operating 627 self-managed retail locations (encompassing both dedicated stores and consignment counters), partnering with 521 distributors, maintaining a presence in 12 major hypermarket and supermarket chains, running 21 proprietary online stores, and collaborating with 6 key online accounts. Furthermore, Kidsland International also invests in various trademarks. The company, established in 2001, has its headquarters situated in Beijing, China.