Niu Technologies, headquartered in Beijing, People's Republic of China, was founded in 2014 and focuses on the development, production, and sale of intelligent electric vehicles. The company's primary market is China, where it offers a diverse range of products. This includes NQi, MQi, UQi, and Gova series electric scooters and motorcycles; KQi series electric kick-scooters; NIU Aero and BQi series e-bikes; high-performance RQi and TQi series motorcycles; and YQi series hybrid motorcycles. Under the NIU brand, the company also supplies an extensive selection of accessories and spare parts. Scooter-specific additions feature items like raincoats, gloves, knee pads, various storage solutions (baskets and tail boxes), smartphone holders, backrests, and locks. Lifestyle merchandise encompasses T-shirts, coats, sweaters, hoodies, jeans, hats, bags, jewelry, notebooks, badges, keychains, and mugs. For performance enthusiasts, upgraded components such as advanced wheels, shock absorbers, brake calipers, and carbon fiber body panels are available. Niu Technologies enhances its customer experience through the NIU app, which provides functionalities for online repair requests, DIY repair guidance, service station location, theft reporting, and other smart services. The company further offers NIU Cover for insurance, NIU Care for maintenance and reservation services at physical locations, and NIU Wash, which provides a complimentary monthly wash coupon. The company's sales and service network is multifaceted, involving city partners, franchised stores, distributors, major third-party e-commerce platforms, and its own online retail site. As of December 31, 2021, Niu Technologies operated through 338 city partners and 3,108 franchised stores across approximately 239 cities within the People's Republic of China. Globally, it had expanded its reach with 42 distributors operating in 50 countries.
global.niu.com→- Employees
- 671
- IPO / List date
- Oct 26, 2018
- HQ
- CN