0396.HK

Hing Lee (HK) Holdings Limited functions as an investment holding company primarily focused on the home furniture sector. It is responsible for the design, manufacturing, marketing, sale, and global export of a diverse range of furniture products across the People's Republic of China, other Asian markets, Europe, the United States, and worldwide. The company's offerings include wood-based furniture, sofas, and mattresses, designed for use in bedrooms, living rooms, dining rooms, and home offices. Additionally, Hing Lee provides promotional support, encompassing layout design, product fitting, and display services. The firm also licenses its proprietary brands and product designs. Its products and services are promoted under brand names such as Aomax, Mogou, Johnston, and Oriant. Founded in 1993 and headquartered in Sha Tin, Hong Kong, the company was formerly known as HingLi Home Concepts Ltd. before officially changing its name in November 2008.